• Strategic PR

Putting the freeze on meals packed with goodness at Hyde Park Corner



Hyde Park Corner’s convenient location is the perfect match for a store that focuses on stylishly elegant home-made meals using farm fresh ingredients which have been blast frozen to ensure the quality is not compromised. Director of Goodness Gracious, Waheed Arai is quick to give credit to the hard-working team which is behind the brand who are relentlessly focused on striving to be the best in their sector and bringing consistent life to Goodness Gracious: “I know and believe that every meal we prepare for our customers is made with love and passion, dedicated to consistent and enduring quality and taste!” This is the story of Goodness Gracious…


Where it all began


Goodness Gracious had humble beginnings 12 years ago in the winelands of the Western Cape when Lester Schalit, a Prue Leith trained chef, poured his passion for good food into creating homemade food for retail; and remains the resident recipe developer to this day.


Waheed Arai’s passion for the food industry runs equally deep with a career spanning 15 years and when a decision was taken to expand Goodness Gracious by growing their customer experience, he was all in. The expansion was structured around a very distinct vision and goals set for themselves – but with a commitment to wholesome and nutritious food always at the heart of what they do.


Waheed explains: “We have an undying passion for serving the best food that consistently brings our customers back to experience more. We want to be known as the best at what we do and how we engage with our customers.”


Spreading the Goodness Gracious love


Just over six months ago Goodness Gracious embarked on an expansion plan and opened their first retail store at Hyde Park Corner. Their delicious and nutritious meals have been exceptionally well-received by Hyde Park Corner shoppers. This is evident not only in the number of customers who have become dedicated GG fans, but also the increasing number of new customers enquiring about their food and its nutritional value. The feedback to the store truly reflects the Goodness Gracious brand and what it stands for – bright, warm, homely and great tasting meals… not forgetting the personal touch in welcoming every single customer who walks through the Goodness Gracious doors.


What lies ahead?


Looking ahead, Goodness Gracious intends to continue welcoming new GG fans to their store and nurturing the relationships they have already built with their die-hard fans too! With continuous innovation in their recipe development, the goal is to ensure their dishes are never boring and making every effort to understand what their customers are looking for when it comes to quality ready-made meals.


NOTE: All Covid protocols are in place.


Call Goodness Gracious on 010 203 9081 or visit store LM 15B on the Lower Mall (between ABSA and Pick n Pay) at Hyde Park Corner on the corner of William Nicol Drive and Jan Smuts Avenue in Hyde Park, Johannesburg.



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